Cake Trays Blog

Open box of twelve cake slices in four rows: pink iced, rainbow sprinkle, jam and coconut, and chocolate

Birthday cake alternatives: what East London or...

Cake Trays Team

Our order book since 2023 shows milk cake trays, traybakes, heart cakes and gift boxes outsell the classic round birthday cake.

Birthday cake alternatives: what East London or...

Cake Trays Team

Our order book since 2023 shows milk cake trays, traybakes, heart cakes and gift boxes outsell the classic round birthday cake.

Sage green heart shaped cake with pink and peach buttercream rosettes, small piped leaves and pale pink ribbon bows

Why we bake every cake to order and never keep ...

Cake Trays Team

Every Cake Trays cake is baked for one order, and here is what that means for your cake, plus when East London orders most.

Why we bake every cake to order and never keep ...

Cake Trays Team

Every Cake Trays cake is baked for one order, and here is what that means for your cake, plus when East London orders most.

Pink vintage heart cake with cream buttercream frills, red cherries on top, pink satin bows and a piped message, beside an ornate mirror

528 heart cakes later: what the vintage heart c...

Cake Trays Team

We have baked 528 classic heart cakes since 2023, and our own orders show how the vintage heart cake trend arrived, peaked and grew up.

528 heart cakes later: what the vintage heart c...

Cake Trays Team

We have baked 528 classic heart cakes since 2023, and our own orders show how the vintage heart cake trend arrived, peaked and grew up.

Pale green buttercream cake with pink piped rosettes, small green leaves, scattered pink hearts and pale pink satin ribbons on a silver board

Why our cakes arrive in the evening, and how to...

Cake Trays Team

Our weekday cake deliveries run from 6:30pm to 10:30pm, Saturday is a full delivery day, and here is how to time your order so the cake is ready for the...

Why our cakes arrive in the evening, and how to...

Cake Trays Team

Our weekday cake deliveries run from 6:30pm to 10:30pm, Saturday is a full delivery day, and here is how to time your order so the cake is ready for the...

Top view of a square foil tray of pistachio milk cake, piped cream swirls covered in crushed green and gold pistachios, on a dark wooden table

Pistachio beats every flavour: our milk cake or...

Cake Trays Team

Pistachio was in 448 of our 1,077 milk cake orders since January 2023 and led every year, and our busiest weeks follow Ramadan and Eid.

Pistachio beats every flavour: our milk cake or...

Cake Trays Team

Pistachio was in 448 of our 1,077 milk cake orders since January 2023 and led every year, and our busiest weeks follow Ramadan and Eid.

Pink heart shaped cake with pale yellow overpiped swags, pink buttercream shells, a name piped on top and pink satin bows

Why every Cake Trays cake is buttercream, and n...

Cake Trays Team

We only work in buttercream because it tastes like part of the cake and lets us pipe the soft Lambeth shells, ruffles and bows fondant cannot do.

Why every Cake Trays cake is buttercream, and n...

Cake Trays Team

We only work in buttercream because it tastes like part of the cake and lets us pipe the soft Lambeth shells, ruffles and bows fondant cannot do.